Ready to take the next step for your restaurant business?
Restaurant Loyalty Software
Reward customers for orders, offer points and discounts, and build loyalty — without extra work for your staff.
- More returning customers
Customers come back more often to earn points and redeem rewards. - Higher sales from direct channels
Encourage customers to order directly from your website or mobile app. - Fully automated system
The system automatically tracks points and manages rewards.
UpMenu's loyalty program really works
Proof, not promises.
+22%
More revenue
Revenue grows faster than orders alone, because the basket value rises too.
+16%
More orders
More guests ordering — driven by a bigger customer base.
+15%
More customers
The program doesn't just bring back regulars — it pulls in new guests too.
These are real results from 69 restaurants that launched a loyalty program — the year before compared with the year after. Sales grew at 3 in 4 of them — big and small, across different markets. See the full study →
BENEFITS
Benefits of a loyalty program for your restaurant
- Higher average order value
Customers often add extra items to earn more points or rewards. - Stronger loyalty = higher revenue
Loyal customers return more often, helping you build stable, predictable revenue. - Full control over program rules
Decide how customers earn rewards and what they receive. - A loyalty program tailored to your business
Choose between points or stamp-based rewards and set your own incentives. - No third-party dependency
Your loyalty program runs fully in your own ecosystem — you own the data and the relationship.
QUICK START & SUPPORT
Launch your Loyalty Program in just 1 day
- Test the system risk-free
Try it for free and see how it works in your restaurant. - No long-term contracts
Use it as long as you want — no commitments. - 7-day support
Get help via chat or email — before and after setup.
FEATURES
Everything you need in one loyalty program
Online & in-store loyalty (omnichannel)
Run one loyalty program across online orders and in-store purchases — all points and rewards in one system.
Branded mobile app
Let customers track points, rewards, and offers directly in your own app — and build a habit of ordering from you.
Points or stamps-based loyalty program
Choose between points or stamp-based rewards and create a loyalty program tailored to your business.
Full control over program rules
Decide how customers earn rewards and what they receive — fully aligned with your business goals.
Rewards catalog
Create a clear catalog of rewards that customers can unlock — from discounts to free items.
Automatic rewards collection
Points are added automatically after every order — no cards, no manual work.
Customer rewards & repeat incentives
Reward loyal customers with exclusive offers that encourage them to come back and order more often.
Customer database (CRM)
Automatically build your customer database and track preferences, order history, and loyalty activity.
Points & rewards tracking
Give both you and your customers full visibility into points, rewards, and past redemptions.
Multi-location loyalty management
Manage one loyalty program across all your locations — or customize it per restaurant as you grow.
Built-in marketing tools
Use your customer data to run email, SMS, and push campaigns, create coupons, and increase repeat orders — all from one system.
HOW IT WORKS
How the UpMenu Loyalty Program works
1.
Set up your loyalty program
Choose your program rules: points or stamps for orders, plus rewards and discounts for loyal customers.
2.
Customers earn points or stamps
Guests collect rewards through online orders or in-store visits.
3.
Customers redeem rewards
Once they collect enough points or stamps, they can claim discounts, products, or special offers.
✓
Result: more returning customers and higher sales
Guests come back more often to earn more rewards and redeem them.
UPMENU MARKETING FEATURES
10 restaurant marketing tools — all in one system
1. Loyalty program
Automatically reward customers with points or stamps to increase repeat orders.
2. Marketing automation
Automatically engage with your customers — for example, win back those who haven't ordered in a while.
3. Discount coupons
Create promo codes and attract new customers automatically while boosting sales.
4. Promotions module
Set up automatic promotions such as first-order discounts, limited-time offers, or deals on selected items.
5. Reviews & reputation management
Automatically collect customer reviews and build a strong, positive restaurant image.
6. Email marketing
Send emails about new dishes, menu updates, and promotions to keep customers coming back.
7. SMS marketing
Reach your customers instantly with SMS messages featuring offers and discounts.
8. Gift vouchers
Sell vouchers that customers can gift to friends and family.
9. Upselling & cross-selling
Automatically recommend additional items to increase average order value.
10. CRM
Automatically build your customer marketing database with every order.
Trust our experience
We’ve been working with restaurants since 2012. Together with restaurant owners, we’ve built an all-in-one platform designed specifically for the restaurant industry.
Returning guests are the key to stable revenue. That’s why we created a loyalty program that automatically rewards customers for orders and visits, helping you increase repeat business without adding extra work for your team.
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OUR HAPPY CLIENTS
Why restaurateurs choose UpMenu
WHAT OWNER SAYS
Frequently Asked Questions (FAQ)
Can I set my own rewards?
Yes. You can offer your own rewards, such as products or discounts for collected stamps or points redeemed in your online store.
Does the loyalty program work in the restaurant’s mobile app?
Yes. It works in both your mobile app and website. Customers can track points, stamps, and rewards in their account.
Can I create different promotions?
Yes. You can create multiple promotions and even separate loyalty programs for your app and website.
Does the loyalty program work for in-store orders?
Yes. You can choose whether it applies to all orders (dine-in, takeout, and online) or only online orders.
Can I customize the program rules?
Yes. You control everything — points or stamps, earning rules, and available rewards.
Does the program work across multiple locations?
Yes. It works for single locations or across your entire restaurant network.
Do I need physical loyalty cards?
No. The program is fully digital — customers use their account to collect points or stamps.
Read more about customer loyalty
Customer Loyalty & CRM Tools
Ready to increase customer loyalty? 🚀
Launch a loyalty program in your restaurant and increase the number of returning guests.