Yami Sushi, a Japanese restaurant in Turku, Finland, has swiftly become a favorite for sushi lovers since opening in 2023.
By partnering with UpMenu, they built a strong online presence, reduced reliance on third-party platforms, and boosted customer loyalty, achieving impressive results within their first year.
About Yami Sushi
Name: Yami Sushi
Location: Turku, Finland
Website: www.yamisushi.fi
Started with UpMenu: 2023
Opening date: 2023
Offerings: sushi, Japanese cuisine
Objectives
Yami Sushi approached UpMenu to achieve the following goals:
- Build a strong online presence: Create a digital platform that reflects the Yami Sushi brand and attracts customers online.
- Reduce dependence on third-party platforms: Avoid high commission fees and maintain greater control over orders.
- Launch a branded mobile app: Streamline the ordering process, build customer loyalty, and strengthen brand recognition.
Solutions
To help Yami Sushi achieve its goals, UpMenu provided tailored digital solutions designed to enhance its online presence and streamline operations.
1. Online Ordering System
Yami Sushi implemented UpMenu’s online ordering system as its primary website, creating a seamless platform where customers can browse the menu, access promotions, and place orders.
With UpMenu, restaurants have the flexibility to use the ordering page as a standalone site or build a full, customized website using the integrated restaurant website builder.
2. Branded mobile app
To further solidify its independence from third-party platforms, Yami Sushi launched a branded restaurant mobile app. This app empowered customers to easily order directly from the restaurant while promoting brand loyalty and recognition.
User Breakdown:
- 38% of orders come from the mobile app.
- 57% of orders are placed via the mobile website.
- 5% of orders come from desktop users.
This data highlights customers’ strong preference for mobile ordering, emphasizing the importance of providing a seamless mobile experience to meet modern consumer expectations.
Yami Sushi used only two of the many features offered by UpMenu. Even with just these two, they successfully achieved their goals.
This highlights how UpMenu’s tools are specifically tailored to meet the unique needs of restaurants, helping them grow and thrive in a competitive market.
Results
From January 1 to November 20, 2024, Yami Sushi achieved the following milestones:
- Orders: 3080
- Revenue: €107.684,77
- Savings on third-party fees: €16.152,71 (based on an average 15% commission rate)
- Customer engagement: Boosted repeat orders through the branded mobile app, accounting for 38% of all orders, alongside an efficient direct ordering system.
“UpMenu has helped us simplify our ordering process and reduce costs. The online ordering system is easy to use for both us and our customers, and the mobile app has been a great way to build loyalty. Thanks to UpMenu, we’ve saved a lot on commissions and improved our sales significantly.”
Julia Kaljunen co-owner of Yami Sushi
Conclusion
Yami Sushi’s success with UpMenu can be summarized as:
- Enhanced online presence: A seamless and cohesive online experience for customers.
- Independence from third-party platforms: Saving thousands of euros in commission fees.
- Increased customer loyalty: Thanks to the branded mobile app and streamlined ordering process.
- Strong financial performance: €107,684.77 in revenue in under a year.
Yami Sushi’s partnership with UpMenu is a testament to how leveraging the right digital tools can drive growth, customer satisfaction, and profitability in the restaurant industry.
