Dedicate Healthy Kitchen, founded in 2015 and based in Calgary and Fort McMurray, Canada, offers healthy meals and catering services.
Known for quality ingredients and delicious meals, they partnered with UpMenu in 2024 to strengthen their digital presence and streamline operations.
Since then, Dedicate Healthy Kitchen has seen significant online sales growth and saved considerably on third-party commissions.
About Dedicate Healthy Kitchen
Name: Dedicate Healthy Kitchen
Location: Canada, Calgary and Fort McMurray (2 locations)
Website: dedicatekitchen.com
Started with UpMenu: 2024
Opening date: 2015
Offerings: Catering, Healthy meals
Objectives
Dedicate Healthy Kitchen approached UpMenu with four primary objectives:
- Increase sales and online orders: They aimed to grow their customer base and boost online order volumes, catering to an audience that values health-focused, convenient meal options.
- Build a strong online presence: As a brand, they sought to enhance visibility, foster brand loyalty, and drive engagement with existing and new customers alike.
- Save on high third-party commissions: With a significant portion of orders previously coming through third-party food delivery platforms, Dedicate Healthy Kitchen wanted to cut down on hefty commission fees.
- Improve efficiency in multi-location management: Managing two locations, they needed a centralized system to simplify operations and allow tailored access for each branch.
Solutions
UpMenu provided Dedicate Healthy Kitchen with a comprehensive set of digital tools to meet these goals:
1. Online Ordering System
The UpMenu online ordering system enabled Dedicate Healthy Kitchen to provide a seamless and user-friendly experience for customers. This feature allowed the brand to manage and streamline the ordering process, increasing the volume and efficiency of orders.
With our advanced reporting and analytics, they gained valuable insights into customer behavior, optimizing the menu to meet demand.
2. Branded mobile app
We developed a custom-branded restaurant mobile app for Dedicate Healthy Kitchen, allowing customers to order directly from their devices. This app helped the brand eliminate commission fees from third-party delivery platforms, driving greater profitability.
In addition, the app improved customer loyalty through features like push notifications for promotions, making it easy for customers to engage with the brand and place repeat orders.
It’s worth to mention that mobile app is generating now more than 34% of all orders.
3. Multi-location restaurant website
Using UpMenu’s restaurant website builder, Dedicate Healthy Kitchen created a professional and cohesive website with an integrated online ordering system.
This not only enhanced their brand’s online presence but also provided a direct link between website visitors and the ordering process, improving conversion rates.
4. Multi-location management system
UpMenu’s platform allowed Dedicate Healthy Kitchen to efficiently manage both locations under a single dashboard.
This capability included secure, tiered access levels for each location, streamlining day-to-day operations while providing data visibility across locations.
The system also enabled location-specific promotions and menu adjustments, helping each branch address its unique customer base.
Results
Since implementing UpMenu from January to November 2024, Dedicate Healthy Kitchen achieved the following results:
- Orders: 9,692
- Revenue: $789,717.13
- Savings on third-party fees: $118,397.58 (based on an average 15% commission rate)
- Customer engagement: Increased repeat orders through the branded mobile app (34% of orders) and efficient multi-location direct ordering system.
These impressive results underscore the effectiveness of a dedicated online ordering platform in driving revenue, enhancing customer engagement, and reducing reliance on costly third-party services.
“UpMenu has transformed our business operations and growth trajectory. The streamlined online ordering platform has substantially increased our sales while reducing our reliance on costly third-party platforms. Our customers appreciate the seamless ordering experience, and we value the operational efficiency and control it has brought to our multi-location management.“
Chad White owner of Dedicate Healthy Kitchen
Conclusion
Dedicate Healthy Kitchen’s partnership with UpMenu has led to impressive outcomes:
- Objective Achievement: Successfully boosted online sales, strengthened brand presence, reduced third-party commission costs, and improved multi-location operational efficiency.
- Significant Cost Savings: Saved over $118,000 in third-party commissions, with UpMenu’s cost-effective premium plan at just $169 per month.
- Enhanced Customer Engagement: The branded mobile app and online ordering system have driven customer loyalty, encouraging repeat orders.
- Operational Excellence: Multi-location management system enabled seamless coordination across branches, raising operational standards.
- Industry Leader: Set a new standard for leveraging technology in the food service industry to achieve growth and customer satisfaction.
