10 Key Food Delivery Statistics for 2024

3. Average Order Value (AOV)

AOV data helps restaurants fine-tune pricing strategies and develop tactics for increasing customer spending per order, potentially boosting online food delivery app revenue. Average Order Value (AOV) strategies are a critical online food delivery statistic to track in 2024 for several reasons:

• Revenue Growth: AOV directly impacts revenue. By tracking and optimizing AOV, online food delivery platforms and restaurants can increase their average earnings per order, leading to overall food delivery revenue growth. This is particularly important as businesses seek to maximize their profitability.

• Profitability: AOV is closely tied to profitability. Higher AOV typically means higher profit margins, as fixed costs like delivery fees and kitchen expenses can be spread across larger orders. Monitoring AOV helps businesses identify opportunities to improve profitability.

• Customer Segmentation: Analyzing AOV data allows businesses to segment their customers effectively. They can identify high-value customers who consistently place larger orders and tailor marketing efforts or loyalty programs to retain and upsell to these segments.

• Pricing Strategies: Tracking AOV helps in determining the effectiveness of pricing strategies. Businesses can experiment with pricing changes and promotions, analyzing how they affect AOV. For example, offering bundle deals or upselling items can lead to higher AOV.

• Menu Optimization: Restaurants can use AOV data to optimize their menus. They can promote items that contribute to a higher AOV or create meal packages that encourage customers to order more items. This can enhance the customer experience while boosting revenue.

• Cross-Selling and Upselling: AOV data is valuable for identifying cross-selling and upselling opportunities. Online food delivery platforms can recommend additional items or upgrades to customers during the ordering process, increasing the chances of higher AOV.

• Delivery Fee Management: Many online food delivery services charge delivery fees. By analyzing AOV alongside delivery fee collections, businesses can evaluate whether fee structures need adjustment to encourage larger orders without deterring customers.

4. Delivery Times for Customer Satisfaction

The speed of delivery is a vital metric. By tracking average delivery times, restaurants can ensure customers receive their orders promptly, leading to higher satisfaction rates. This online food delivery statistic should be closely tracked for several important reasons:

• Customer Experience: Timely deliveries are a cornerstone of a positive customer experience. When orders arrive promptly, customers are more likely to be satisfied with the restaurant service, leading to repeat business and positive reviews.

• Customer Loyalty: Consistently delivering orders on time builds customer trust and loyalty. In a competitive market, retaining loyal customers is crucial for the long-term success of online food delivery platforms and restaurants.

• Repeat Business: Satisfied customers are more likely to place repeat orders. When deliveries are consistently on time, customers are inclined to return to the same platform or restaurant for future orders, contributing to revenue growth.

• Positive Reviews and Word of Mouth: Happy customers are more likely to leave positive reviews and recommend the service to friends and family. Positive word of mouth can significantly boost the reputation of an online food delivery platform or restaurant.

• Reduced Customer Support Load: Timely deliveries lead to fewer customer inquiries and complaints related to late orders. This allows customer support teams to focus on other issues and provide a better overall service experience.

• Competitive Advantage: In the competitive online food delivery industry, reliable and timely deliveries can set a platform or restaurant apart from the competition. Customers are more likely to choose a service that consistently meets their delivery expectations.

5. Customer Demographics and Preferences

Gaining insights into customer demographics and preferences is invaluable. This data helps restaurants tailor their offerings and marketing campaigns to target specific customer segments effectively. Monitoring customer insights as a key online food delivery statistic in 2024 is essential for several reasons:

• Rapidly Evolving Industry: The online food delivery sector has seen significant changes over the past few years, influenced by technological advancements, consumer behavior, and the global pandemic. It’s a sector where companies have to be agile and responsive to changes. 

• Personalization: Customer expectations have shifted toward personalized experiences. By monitoring insights, businesses can better understand individual preferences and tailor their services accordingly, enhancing customer loyalty and satisfaction.

• Operational Efficiency: Restaurant feedback can highlight operational bottlenecks, whether they’re related to delivery times, food quality, or packaging. By addressing these areas proactively, companies can optimize their operations and enhance the customer experience.

• Market Differentiation: In a competitive market, understanding what customers value can help a business differentiate its offerings. Insights can reveal niche market opportunities or areas where competitors are falling short.

• Product Development: Feedback on menu items, portion sizes, pricing, and other aspects can be instrumental in refining the product offering and introducing new, in-demand items.

6. Customer Loyalty

Conversion of first-time customers into loyal ones is a crucial metric. A restaurant’s ability to retain and engage customers through delivery services significantly impacts long-term success. Building customer loyalty is crucial in virtually any industry, but for the food delivery sector, there are specific reasons why it should be monitored as a key online food delivery statistic:

• Highly Competitive Market: The online food delivery market is saturated with numerous players. Differentiating one’s service in such a crowded marketplace is challenging. Loyal customers not only bring repeat business but can also act as brand ambassadors, recommending the service to friends and family.

• Reduced Customer Acquisition Costs: Acquiring a new customer is typically more expensive than retaining an existing one. Monitoring customer loyalty can help companies reduce their marketing spend and allocate resources more efficiently.

• Predictable Revenue Stream: Loyal customers provide a more predictable revenue stream. By monitoring and ensuring customer loyalty, businesses can better forecast their financials.

• Enhanced Customer Lifetime Value: A loyal customer, over time, will spend more than a one-time or infrequent user. Increasing customer loyalty boosts the customer’s lifetime value, which positively impacts the bottom line.

• Feedback and Continuous Improvement: Loyal customers are more likely to provide genuine feedback, which can be invaluable for businesses looking to improve their service offerings, address operational inefficiencies, or introduce new features.

7. Ordering Channels

Determining the most popular ordering channels provides insights into where customers prefer to place their orders. Focusing efforts on these channels can improve customer acquisition. Monitoring this aspect as a key online food delivery statistic in 2024 offers several benefits:

• User Experience (UX): The ease of ordering is paramount for customer satisfaction. A streamlined, intuitive ordering channel leads to a positive UX, which can directly influence repeat business. By monitoring this, businesses can pinpoint areas for improvement.

• Diverse Customer Preferences: Different customers may prefer different ordering methods, from mobile food ordering system apps to websites to voice assistants. By tracking the performance and popularity of each channel, companies can allocate resources more efficiently.

• Sales and Conversion Rates: Some channels may have higher conversion rates than others. Monitoring can help identify which channels are the most profitable and which ones might require further optimization.

• Technological Integration: Online food ordering channels must be seamlessly integrated with inventory management, restaurant analytics, and other backend systems. Monitoring ensures that all systems are synchronized, reducing errors and inefficiencies.

• Cost Efficiency: Different channels have different operational costs. By keeping track, businesses can ensure they’re getting a good return on investment for each channel and can adjust strategies accordingly.

• Mobile vs. Desktop: With the rise in mobile usage, it’s crucial to monitor the balance between mobile app orders and desktop orders. This data can guide decisions related to the food delivery app industry, website optimization, and marketing strategies.

• Feedback and Reviews: Customers often provide feedback specific to their ordering experience. By monitoring feedback across channels, businesses can make necessary adjustments to enhance online food delivery app users’ satisfaction.

• Marketing and Promotions: Companies often run channel-specific promotions (e.g., discounts for food ordering through the mobile app for restaurants). Monitoring these channels’ performance provides insights into the effectiveness of such marketing campaigns.