Choosing the right software reseller program can significantly boost your profits while offering clients valuable solutions tailored to their needs.
In this article, we’ll explore the 9 best software reseller programs, highlighting those with the highest profit potential, robust support, and flexible reseller options.
Whether you work in a marketing agency, as an IT professional, or as a business owner, these programs can help you expand your offerings and grow your revenue.
Key Takeaways
- Software Reseller: A business or individual that buys software licenses from developers or vendors and resells them to end users, often with added services.
- Benefits of Reseller Programs: Programs provide revenue growth, access to established software, white-label options, and recurring income through subscriptions.
- Choosing a Reseller Program: Key factors include profit margins, product demand, provider reputation, support resources, and recurring revenue potential.
- Becoming a Reseller: Steps include market research, choosing a niche, analyzing programs, developing a strategy, and investing in training.
- Diverse Offerings: Resellers can tailor their portfolio with solutions like CRMs, security tools, or niche software, such as an online ordering system for restaurants.
- Recurring Revenue: Subscription-based models provide consistent income from renewals, upgrades, and additional services.
What is a software reseller?
A software reseller is a company or individual that purchases software products or licenses from developers or software vendors and resells them to end users, often with added services like installation, support, or customization.
Software resellers act as intermediaries, bridging the gap between software creators and customers, and may offer tailored solutions to meet specific business needs.
What is a software reseller program?
A software reseller program is a partnership model where businesses or individuals sell software solutions provided by developers or vendors.
Resellers typically purchase licenses at discounted rates and utilize marketing and sales strategies to promote and sell these products to end users, earning a profit margin or commission from their software reseller business.
Many programs also offer training, technical support, and marketing resources to help resellers succeed.
9 Top Software Reseller Programs
Are you looking for an additional revenue stream? Are you interested in becoming a software reseller? You’ve come to the right place.
Below is a list of the best software reseller programs and explanations of how they work.
1. UpMenu Reseller Program
The UpMenu Reseller Program is designed for freelancers, restaurant marketing agencies, point-of-sale system providers, delivery businesses, restaurant consultants, and business advisors aiming to enhance their clients’ growth while generating additional revenue.
How it works
UpMenu is an online ordering system designed specifically for the food service industry. Restaurants can use UpMenu to build their own websites and mobile apps, enabling their customers to place online orders conveniently.
As a reseller, you can sell these solutions to restaurants, helping them establish a strong online presence.
Additionally, UpMenu offers restaurant marketing tools, including a restaurant loyalty program, and other features tailored to increase restaurant revenue and customer retention.
After registering as a reseller, you’ll receive onboarding support from UpMenu experts to help you understand the products and identify growth opportunities. This enables you to provide tailored solutions to your clients and maximize the value of your services.
Revenue Opportunities
As a reseller, you can purchase subscriptions at discounted rates and resell them to your clients. Discounts are based on the number of restaurants you manage:
- 0-9 restaurants: 16.5% discount
- 10-39 restaurants: 20% discount
- 40+ restaurants: 30% discount on Basic and Standard subscriptions, and 50% discount on Premium subscriptions.
2. ActiveCampaign SaaS Reseller Program
The ActiveCampaign SaaS Reseller Program offers agencies and consultants the opportunity to provide clients with powerful marketing automation tools while earning competitive rewards.
This program allows partners to expand their services and drive growth for their clients and businesses.
How it works
Joining the program starts with a straightforward registration process, providing access to a dedicated onboarding team to ensure a smooth setup.
Partners benefit from comprehensive sales and marketing support to help attract and manage clients effectively.
Additionally, product certification opportunities are available, enhancing partners’ expertise and credibility in delivering ActiveCampaign’s solutions.
Revenue Opportunities
As a reseller partner, you can access 25-55% discounts on ActiveCampaign plans based on the volume of accounts managed.
Alternatively, partners can opt to receive 20-30% lifetime commissions on client subscriptions, allowing for flexible earning models aligned with your business strategy.
3. HubSpot Solution Partner Program
HubSpot is a leading customer relationship management (CRM) platform that offers a suite of tools for marketing, sales, customer service, and content management.
Its integrated solutions help businesses attract, engage, and delight customers by providing a unified platform for all customer interactions.
How it works
The HubSpot Solutions Partner Program is designed for agencies and service providers aiming to expand their offerings and expertise in HubSpot’s platform.
Upon joining, partners receive support and guidance. They are also listed on the HubSpot Solutions Directory, increasing their visibility to potential clients seeking HubSpot services.
Additionally, members gain access to a community of experts, fostering collaboration and knowledge sharing to enhance service delivery.
Revenue Opportunities
The program offers two packages:
- Solutions Provider Package: Starting at $15 per month, this package includes revenue share opportunities, enablement resources to learn HubSpot, assistance with pricing and packaging services, a listing on the HubSpot Solutions Directory with a provider badge, and access to training and certifications.
- Solutions Partner Package: Starting at $400 per month, this package provides a higher level of partnership benefits, including revenue share, waiving onboarding fees for clients (up to $6,000 value per client), a dedicated account manager for comprehensive support, dedicated product strategy and implementation support, access to partner-level certifications and credentials, enhanced visibility in the HubSpot Solutions Directory with a partner badge, and the opportunity to earn additional benefits as the business grows through the program.
4. Pipedrive Solution Providers Program
The Pipedrive Solution Providers Program is designed for businesses and professionals who wish to market and resell Pipedrive’s CRM software alongside their own services, such as sales consulting, onboarding, implementation, and customization.
This program enables partners to manage customer relationships comprehensively, including sales, billing (for Elite tier partners), technical support, and account management.
How it works
To join, you need to apply, after which a Pipedrive team member will contact you to determine the best software vendor tier for your business.
As a partner, your business will be listed on Pipedrive’s website, boosting your visibility to potential clients. Partners receive access to royalty-free licenses and a demo environment to better showcase and implement Pipedrive’s solutions.
As Pipedrive mentions on its website, ideal candidates for this program are businesses with clear territory coverage in a specific geography or industry, deep technical expertise for implementation and product integration, and experience in managing customer relationships and support.
Revenue Opportunities
The program offers two partnership tiers, each with distinct revenue models:
- Elite Tier: Partners receive a discount on the list price, allowing them to resell Pipedrive’s CRM software at a profit.
- Premier Tier: Ideal for partners who prefer not to manage customer billing. Partners earn a commission-based revenue share from the sales they generate.
5. Semrush Regional Reseller Program
Semrush is a leading digital marketing platform that provides tools for SEO, content marketing, social media management, and online visibility optimization.
Semrush’s Regional Reseller Program is designed to collaborate with local experts who can effectively promote and expand Semrush’s presence in specific markets.
By partnering with Semrush, regional resellers play a pivotal role in driving growth and ensuring customer success within their territories.
How it works
Regional resellers act as Semrush’s trusted go-to-market advisors and field representatives in their designated regions.
They work closely with customers to understand local market dynamics, define tailored marketing and sales strategies, and provide ongoing support to ensure customer satisfaction.
This partnership allows resellers to leverage Semrush’s comprehensive suite of digital marketing tools while offering localized expertise to clients.
Revenue Opportunities
As a Semrush regional reseller, your commissions are based on the specific product or service sold. Resellers can expect a minimum commission of 5% per sale, with the potential for higher earnings depending on the offerings promoted.
This structure provides a scalable opportunity for consistent revenue growth.
6. Hootsuite Hootpartner
Hootsuite, a leading social media management platform, offers a Partner Program for businesses and professionals seeking to help clients utilize social media platforms effectively.
The program equips partners with tools and resources to drive mutual growth and enhance social media strategies.
The ideal Hootsuite partner profile includes technology providers, app developers, and resellers. If you’re interested in software reselling, Hootsuite could be the perfect fit.
How it works
The partnership begins with a 30-day onboarding plan that includes training on Hootsuite’s tools and creating a tailored business plan. Partners gain access to marketing materials, sales resources, and ongoing support to set and achieve sales targets.
As partners grow their sales, they unlock additional benefits such as progressive discounts, private consulting, and co-marketing opportunities.
Revenue Opportunities
Partners earn 20% of the revenue from every customer they bring to Hootsuite through the program. This commission-based structure allows partners to generate consistent income while scaling their business alongside Hootsuite.
7. GetResponse MAX
GetResponse offers a Partner Program designed for marketing agencies, consultants, freelancers, and software houses aiming to enhance their clients’ marketing strategies through advanced email and marketing automation solutions.
This program provides partners with state-of-the-art tools, dedicated support, and opportunities for mutual growth.
How it works
The program begins with a partner onboarding session, guided by a dedicated partner manager who provides personalized support.
Partners gain access to sales and product training, a Partner Certification Program and Market Development Funds to strengthen their market presence.
Additional benefits include co-marketing opportunities and one of the highest partner discounts available, empowering partners to deliver value to their clients effectively.
Revenue Opportunities
As a Reseller Partner, you can access a 40% to 50% discount on GetResponse MAX plans, allowing you to offer competitive pricing while maximizing your profit margins.
8. Zendesk Partner Program
The Zendesk Partner Program offers businesses the opportunity to resell Zendesk’s customer service and engagement solutions, enabling them to expand their service offerings and drive revenue growth.
Zendesk partners include technology partners, solution providers, business process outsourcers, and global strategic partners, all of whom collaborate to deliver exceptional customer experience solutions.
By becoming a reseller, partners can leverage Zendesk’s comprehensive suite of products to meet diverse client needs and grow their business.
How it works
To become a Zendesk reseller, partners apply through the Zendesk Partner Program. Upon acceptance, they gain access to a range of resources, including sales and technical training, marketing materials, and a dedicated partner portal.
Resellers are empowered to sell Zendesk’s products directly to their customers, providing implementation services and ongoing support to ensure successful deployment and utilization of the solutions.
Revenue Opportunities
As a reseller, partners benefit from competitive discounts on Zendesk products, enabling attractive profit margins. Additionally, resellers can earn recurring revenue through subscription renewals and by upselling additional Zendesk services.
The program also provides incentives and rebates based on performance, further enhancing the potential for revenue growth.
For specific details about discounts, contact Zendesk directly.
9. EngageBay Software Reseller Program
EngageBay’s Reseller Program enables businesses to offer a comprehensive, all-in-one CRM solution under their own brand, providing an opportunity to expand service offerings and increase revenue.
This program is ideal for those looking to deliver personalized CRM experiences to their clients.
How it works
As a reseller, you can fully customize EngageBay’s software, setting your own pricing and branding to align with your business model.
The white-label access allows you to replace EngageBay’s branding with your own, including support and knowledge base links, ensuring a seamless brand experience for your clients.
Upon joining, you’ll receive a license key covering your first 10 accounts at a 50% discount, facilitating an affordable start to your reselling journey.
Revenue Opportunities
By setting your own pricing, you have the flexibility to determine your profit margins, enabling you to maximize revenue based on your market strategy.
The initial 50% discount on the first 10 accounts provides a cost-effective entry point, allowing you to build a client base and generate income from the outset.
Additionally, EngageBay offers resources, tools, and comprehensive training to support your success as a reseller.
What are the benefits of software reseller programs?
The benefits of software reseller programs are the following:
- Revenue Growth: Resellers earn profit margins through discounted pricing or commissions on sales, providing a scalable source of income.
- Low Initial Investment: Many programs offer resources, training, and marketing materials, reducing upfront costs for businesses entering the market.
- Access to Established Products: Resellers can leverage trusted, well-developed software products from reputable software providers, eliminating the need to create their own solutions.
- Reduced Development Costs: By participating in these programs, businesses avoid the expense of building software from scratch, allowing them to focus on selling established products.
- White-Label Opportunities: Some programs allow resellers to rebrand the software, offering it under their name to enhance brand identity while expanding their portfolio.
- Support and Training: Dedicated onboarding, sales training, and ongoing technical support ensure success in reselling software to customers.
- Flexibility in Pricing: Many programs allow resellers to set their own pricing, giving them control over profit margins and market strategy.
- Diverse Product Offerings: Resellers can include various software solutions in their portfolio, such as CRMs, marketing tools, or security software, catering to a wide range of client needs.
- Long-Term Revenue Opportunities: Subscription-based models provide recurring income through renewals, upgrades, or additional services, making it a sustainable opportunity to resell software.
What to consider when choosing a software reseller program?
When choosing a software reseller program, consider these key factors:
- Profit Margins: Look for programs offering competitive commissions or discounts, typically ranging from 15% to 50%.
- Product Demand: Ensure the software aligns with market needs.
- Support and Resources: Choose programs with training, marketing materials, and dedicated support.
- Branding Opportunities: Opt for white-label options if rebranding is essential.
- Recurring Revenue: Assess the potential for ongoing income through renewals and upselling.
- Provider Reputation: Partner with a reliable, well-established software provider.
These considerations help ensure the program fits your goals and supports long-term success.
How to become a software reseller?
To become a successful software reseller, follow the steps we described below.
- Do Market Research: Identify target markets, analyze competitors, and find a niche to differentiate.
- Choose a Niche: Focus on an industry or customer segment with high demand and align it with your expertise. For example, you could focus on the restaurant industry and decide to sell software like an online ordering system for restaurants.
- Analyze Software Reseller Programs: Compare software reseller programs for profit margins, support, and branding opportunities.
- Pick a Program: Select a reputable provider offering high-quality software and resources for success.
- Develop Sales & Marketing: Choose sales channels, run targeted campaigns, and promote the software effectively.
- Set Up Operations: Create a platform, streamline onboarding, and provide excellent customer support.
- Invest in Training: Learn the software thoroughly and stay updated on product developments.
- Launch Your Business: Start selling, gather feedback, and optimize your strategies to grow.
Frequently Asked Questions (FAQ)
What is a reseller program?
A reseller program is a partnership where businesses or individuals sell a company’s products or services to customers, earning commissions or profits from discounted rates. These programs often provide resources like training and marketing support to help resellers succeed.
How do software resellers make money?
Software resellers make money by partnering with a software provider to purchase software products at discounted rates and resell them to customers at a higher price. They can also earn commissions for each sale or generate additional revenue by offering value-added services like implementation, training, and support.
What are the types of software you could sell?
The types of software can be categorized based on their function and purpose. Here are examples of their types:
- Business Solutions: Project management software, accounting software, and CRM systems.
- Security Software: Antivirus programs, firewalls, and encryption tools.
- E-commerce Platforms: Online store builders, payment processing tools, and inventory management systems.
- Communication Software: Video conferencing tools, team collaboration platforms, and email management systems.
- Creative Tools: Graphic design software and video editing tools.
How big is the software reseller market?
According to Market Research Intellect, the Software Resellers Market was valued at $250 billion in 2023 and is projected to grow to $410 billion by 2031, with a compound annual growth rate (CAGR) of 5.8% from 2024 to 2031.
Is being a software reseller profitable?
Yes, being a software reseller can be highly profitable. With growing demand for digital solutions and low overhead costs, resellers can focus on sales and customer support without needing to invest in development. According to V2Cloud Solutions, profit margins often range from 15% to 50%, allowing resellers to enjoy substantial earnings.
